How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS | TechCrunch
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour Has Acquired Fitness Apps MyFitnessPal and Endomondo for a Combined $560 Million
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Why Under Armour's app strategy failed - Modern Retail
Under Armour Takes Research and Development to the Next Level
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Under Armour acquires popular health and fitness apps MyFitnessPal and Endomondo
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
